Nobody place a normal store in a hidden place.
Do not hide your web store on page 2 or lower in Google!
You have an online store because you want to sell. Preferably via online purchases, but possibly through telephone conversation.
But the customer MUST find you online! You MUST be visible in Google when searching for your products. Obviously you can pay for ads, but you should definitely be visible in Google as well. That is where most people search for your products and goods.
In addition, it is the case that those who apply for "product name + price" are highly motivated buyers. They are looking for a specific product and they will see the price. Why? Yes, because they will buy!
But if your online store is not in the top 10 in Google then it's in a "backdoor". People do not go there unless they know you're there. This loses sales - because you are not visible in Google.
Is it so important?
Well, 9 out of 10 seek in Google. If they can not find you, one your competitor, where do you think they buy?
Motivated visitors provide more addresses, and thus money at checkout.
Therefore, you should perform good SEO on your online store or get help.
All the time changes the internet. Both what people prefer and what Google prefers.
Therefore, it is important to know what should be done at the same time, and at the same time get it done. SEO is complex, time consuming and requires expertise. SEO requires accountable customization and performance of the service. That's why we've been doing continuous search optimization since the start.
It makes our customers enjoy!